Foot Locker: 25 Years of Nike TN

Concept & Strategic Collaboration

In collaboration with Probeat Agency, we created a high-impact 3D film for Foot Locker's 'Voices of the Future' campaign, celebrating the 25th anniversary of the iconic Nike Air Max Plus (TN). The visual unfolds against a minimal, elegant black backdrop, engineered to foreground the sneaker's futuristic design and strong street identity. Dynamic direction and a precise lighting plan keep the product in absolute focus, highlighting the blue-to-purple color gradient, the reflective details of the laces, and the glossy finish of the shell.

VFX & Heritage Storytelling

The animation combines fast camera movement and floating perspectives to convey the silhouette's energy. The model's technological heritage is celebrated through a three-dimensional explosion of the iconic 'Tn Air' badges, paired with custom visual effects: organic beams of light fluidly wrap around the shoe, symbolizing the convergence of innovation, street culture, and contemporary design.