Zanna: 3D E-Commerce Catalog

Concept & E-Commerce Transformation

For the Italian fashion brand Zanna, known for its bold aesthetic and Made in Italy metal detailing, we engineered the full transition from traditional photography to a 100% CGI e-commerce catalog. The goal was to build ultra-high-fidelity digital twins for the entire collection, including garments, bags, hats, and accessories, delivering a shopping experience that is interactive, scalable, and visually flawless.

Digital Twin & Crafting

Through an integrated pipeline of 3D modeling and digital tailoring in Marvelous Designer, each garment was rebuilt while preserving the exact drape of the fabric, its stitching, and true-to-life proportions. The complex application of Zanna's iconic studs was carried out through a combination of precision instancing and advanced texturing in Substance Painter, capturing the brilliance of the metal finishes, the fabric's weave, and the authentic tactile feel of the real products.