Dolce&Gabbana Beauty - Velvet Collection Layering Experience

With the Velvet Collection, we crafted a series of 3D assets that elevate the product into a richer, more immersive experience. Our work enables users to explore, create, and connect with the fragrances through highly detailed and realistic visuals, designed to feel intimate, playful, and refined. This is where digital craftsmanship performs at its best: when it enhances perception and adds tangible meaning to the experience.

About the project To highlight the Velvet Collection, Dolce&Gabbana wanted to offer a personalized, immersive way to explore its olfactory world. The aim was to bring the depth of the collection "its Italian roots, craftsmanship and emotional resonance" into a digital journey that felt intimate, intuitive and true to the spirit of the brand.

Through the combination of our highly realistic 3D assets and the interactive tool, the experience turned fragrance discovery into something intuitive, creative, and deeply personal. Users weren't just choosing a scent they were crafting it. A memorable and effective way to connect people with the story, artistry, and soul of the Velvet Collection.

Our Mission The goal was to create a highly immersive experience by developing all fragrances and their ingredients in 3D, integrated into a real-time interactive tool. The main challenge was managing complex reflections and refractions, notoriously difficult to handle in real-time environments. The solution involved custom PBR materials and a multi-layered low-poly mesh, preserving visual fidelity while keeping performance intact. The project was developed in collaboration with a partner agency, which led the web experience design and the development of the interactive tool.