Nike Void Runner X-09
Unofficial concept: not affiliated with or endorsed by Nike
This project explores the intersection of high-performance footwear, dark sci-fi atmospheres, and next-generation visualization technology. Building the visual direction from the ground up, we shaped a cohesive, organic visual language that unites highly detailed product modeling, cinematic environments, and experimental imagination, projecting the brand into a future that feels both hypnotic and tangible.
The project stands as core research into how classic CGI animation and new AI-driven tools can merge within traditional 3D pipelines to push past the limits of conventional advertising. Combining 3D modeling in ZBrush and Cinema 4D, complex smoke and fluid simulations built with Insydium X-Particles, and generative exploration through Tripo AI, NanoBanana, and Kling AI, the project defines a level of visual storytelling that is immersive, sophisticated, and pioneering.