Bialetti: Moka Exclusive Induction

Concept & Tactile Exploration

Selected by UASABI Agency as Creator for the official social campaign of @bialetti_italia, Filippo Ghisleri (Art Director & Co-Founder of SETTE™) developed a visual piece built to launch the new Moka Exclusive Induction in its Silver Grey and Desert Sand variants. Guided by a brief built on complete creative freedom, the film moves away from a conventional, functional narrative in favor of a purely tactile, contemplative approach.

Form, Light & Materiality

Bialetti's iconic design is explored as a true sculptural form through a sequence of macro shots, precise compositions, and a careful study of light and finish. The 3D render lingers on the object's material language, from the micro-texture of its metal surfaces to its smallest geometric details, turning familiar elements of coffee culture into an immersive, elegant, and distinctly contemporary visual experience.