Archivium: Pitti Uomo 2025

Concept & Event Experience

Premiered at Pitti Uomo 2025, the film created for Archivium accompanies the launch of a new generation of technical shirts within a brutalist, dystopian-inspired setting. The main film was engineered as a decomposable visual architecture: the piece was fragmented into short-form content, each focused on individual construction details of the garment.

Digital Tailoring & Particle Simulation

The garment's rendering relies on an advanced pipeline combining Marvelous Designer for digital tailoring and Cinema 4D for scene assembly and animation. The authenticity of the technical fabrics was refined in Substance Painter, while dynamic simulations built in xParticles played a central role in constructing the cinematic atmosphere, emphasizing the technological character of the material.

Exhibition & Multi-Screen Experience

The individual video modules powered a multi-screen installation exhibited during the event: unsynchronized screens, looping continuously, simultaneously showed the full narrative arc and the product's details. This approach created an immersive, simultaneous visual flow, a memorable point of disruption within the context of Pitti Uomo.