Servati: Design Challenge 2024

Concept & Motion Design

For the launch of the Servati Design Challenge, we developed a 3D film conceived both as a high-impact promotional campaign, for digital billboards and social, and as a study of the architecture of the new Servati S2 sneaker. The animation and scene composition, built in Cinema 4D and Octane Render, were designed to highlight the product's materiality and form, while every textile and texture micro-detail was refined in Substance Painter for a tactile, elegantly photorealistic finish.

The Open Template & Community

The film holds the initiative's 'mother scene': a complete 3D kit, model, animation, camera, and base lighting, handed to the community's creatives as a blank canvas for their own vision. The campaign closed with the selection and awarding of the five most deserving entries, each rewarded with a pair of Servati S2, turning the product launch into an exercise in artistic sharing and network-building among designers.

Designed for the urban landscape, the campaign was adapted for DOOH (Digital Out-Of-Home) installations. The depth and visual impact of the 3D animations carried the product onto large-scale digital screens, amplifying the brand's presence beyond social channels.