Amalfi: SNY The Label

Product Exploration & Summer Mood

For the launch of the summer Amalfi collection by Indonesian brand SNY The Label, we created a 3D motion campaign built to elevate the product's identity across social channels. Through a sequence of fluid, detailed shots, the film lingers on the finishes, material textures, and different color variants of the bag, turning the product's architecture into a visual story that evokes a sunny, sophisticated summer mood. The project was modeled and animated in Cinema 4D, enhanced by tactile texturing in Substance Painter and light and material rendering crafted in Octane Render.